Qualities of a Responsive (Mobile-Ready) Web Design?

Mobile phones and various types of handheld devices have taken over the world (and the world wide web).

Nowadays, you see people walking on the streets with their hands and faces glued to their phones. Mobile internet usage has immensely increased in the recent years.

This trend in internet usage has had a huge impact on businesses and their websites. This change in browsing patterns made it necessary for businesses to switch to a responsive web design to ensure great user experience.

Responsive

But first, the question:

What is responsive design?

Also referred to as mobile-ready design, responsive design makes the site viewable on mobile devices. The website “adjusts” to the type of device used, especially in terms of screen size.

So what makes an excellent mobile-friendly design?

FLEXIBILITY

A lot of new mobile devices are released every year. Considering your audience (a large percentage of which is likely mobile users), you have to make sure your site can seamlessly adjust to various devices. This means your site can adjust screen resolution and other functions. Using the latest web technologies, your website can be designed to be viewable on a wide range of devices.

SIMPLICITY

The mobile browsing space is significantly smaller than that of the traditional desktop. When you convert your site’s desktop design into a mobile format, it would be smart to keep it simple. This means reduced graphics and file size as well as smart placement of the site’s key elements.

But don’t worry!

Although keeping things simple is a great idea, it doesn’t necessarily mean the site can’t be attractive. A wonderful design can always be created to balance the simplicity.

NAVIGABILITY

Your site’s mobile version should be easy to navigate, given the limited space in a mobile screen. This is one way to ensure a pleasant user experience. You can work on the layout by structuring it into a single column – a clever solution for smaller screen. A collapsible navigation also works great.

USABILITY

In the mobile universe, things get done by finger taps. The clickable elements (menu, links and other buttons) on your site’s desktop design should therefore be made “tappable.” And it should stop there. The mobile format should have large touchpoints that are thumb friendly.

SPEED

How do you feel when it takes too long for a website to load? Frustrated, right? And you feel a bit impatient too?

Never underestimate the speed of your site’s loading time as this is a factor that can influence user experience. To ensure fast page loading time, it may be necessary to remove certain elements from your site. Determine which elements can be removed or minimized.

If you have a business website, ponder on this:

Is your website ready for the mobile revolution?

Stay ahead of the game. At OMS Asia, we have a dedicated team that can create a quality website for your business. Trust the experts in web design and development in Hong Kong. Give us a ring or shoot us an email today.